- New Nouns
- Posts
- The main thing
The main thing
hormozi / pips / smith blade / spool table
$100M book sales
On Saturday, Alex Hormozi released his third book, $100M Money Models, and I read it today.
Honestly, he’s a rich, ripped, business guy who makes youtube videos.
But every time he puts out a book, it is absolutely packed with solid, practical, well-thought-out content.
And then he markets the absolute hell out of that book and proves that everything he talked about in the book actually works.
This time, he set a certified world record for the fastest-selling non-fiction book of all time, and made (to the best estimates) about $100 million doing it.
Every time I want to discount the guy, he does something like that.
Good lord, dude.
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A quick reminder
I’ll keep this brief:
Don’t forget to keep the main thing the main thing.
And I don’t mean your day job.
Or the thing you think you’re supposed to be doing.
I mean the thing that makes you happy.
Like really happy.
For me, it’s sitting on the porch drinking coffee on a cool morning.
It’s listening to a Sea Wolf song and being 100% sure, even if just for a second, that in 20 years, no time has passed at all.
It’s watching my daughter race my car on foot from carpool drop off to the front door of her new kindergarten building.
Yuval Noah Harari says happiness comes from an alignment of expectations and experience.
If we plan for it to happen, and it happens, we get a release of pleasant chemicals and feel happy.
True. Absolutely true.
And.
Happiness lives in the moments when we choose to prioritize those little bits that bring life to living.
Without reason, or justification, or validation, or expectation.
Not because we are supposed to.
Because it’s the main thing.
One of the symptoms of an approaching nervous breakdown is the belief that one’s work is terribly important.
